Allure

Allure, the first and only magazine devoted to beauty, is an insider's guide to a woman's total image. Allure investigates and celebrates beauty and fashion with objectivity and candor, and places appearance in a larger cultural context.

Allure

Southern Comfort • My grandma’s Georgia home brings up so many beauty memories, like when I used to watch her apply makeup while I sat on the cream-colored bathroom tiles. This month’s picks call to mind scents and sensibilities of the South.

Great & Small

Fresh Air

Editors’ Favorites • These picks sprang from the brilliant minds of small-business owners straight to our top shelves.

A Fresh Start • WITH EACH NEW DAWN, THERE’S AN OPPORTUNITY TO TURN MY DREAMS INTO REALITY—AND THAT BEGINS BEFORE I EVEN WALK OUT THE DOOR.

THE BIG SLICK • HIGH-SHINE HAIR AND LIPS ARE GIVING US GLAMOROUS POOL-PARTY VIBES FOR SPRING.

talent show • When Toronto-based Boluwatife Ogunniyi, 19, couldn’t find hair accessories that worked with her 4C coils, she got down to business.

Musk Haves • Fragrance’s newest trend is a warm hug from an old friend.

HELPING HANDS

Breaking the Internet • Over 687 million people have clicked on the hashtag #cosmetic-repairs to watch latex-gloved hands heal a shattered eye shadow palette or resculpt a misshapen lipstick bullet. We had to ask: How? And why? And…who’s wearing those gloves?

Hair ofthe Dogs • At Jess Rona Grooming salon in Los Angeles, canine clients get A-list treatment.

How Suite It Is • First-class hotels, with their privacy, around-the-clock services, and ultraplush surroundings, are the perfect place for plastic surgery recovery. And business is booming.

TALKING BEAUTY WITH H.E.R.

Ask the Beauty Expert • WHAT’S THE RIGHT WAY TO TIP FOR HAIRCUTS, MANICURES, AND OTHER BEAUTY SERVICES?

Alexis Nikole Nelson

THE FACE CHART WITH Jamie Greenberg

Hit Me, Beauty, One More Time • In the ’90s, they brought us three of the beauty industry’s buzziest behemoths. Now the entrepreneurs behind Bobbi Brown Cosmetics, Bliss, and Urban Decay are doing it all again—and we have a few questions.

Firmly Planted • For writer Taylore Glynn, fiddlehead ferns and philodendrons are more than houseplants. They are a source of calm and a form of therapy.

Growth Potential • Investing in houseplants can bolster your mental health and it can help support small businesses too. Here are the coolest shops in the country to help you flex your green thumb.

THE A-TEAM • The Hollywood of the South, the hip-hop capital, Black mecca: Atlanta is many things, not the least of which is a bright, bustling cradle for beauty innovation—and industry.

BTY IN ATL • WHERE TO GO TO GET PRIMPED, POLISHED, AND PIERCED.

SKIN IN THE GAME • Hailey Bieber wants her beauty brand, Rhode, to be “cool and attainable.” Though she intends to lend plenty of her own cool to the business, she hopes people will give the line a try without knowing it has anything to do with her.

THE EVOLUTION OF THE SALON • A POWER STRUGGLE HAD BEEN QUIETLY PLAYING OUT OVER SHAMPOO BASINS AND FOILS. THEN THE PANDEMIC CRYSTALLIZED A SHIFT THAT COULD FOREVER CHANGE THE WAY YOU GET YOUR HAIR DONE.

RoaD tRiP! • We set our sights on some of the best small beauty businesses across the country, then put the proverbial pedal to the metal—and even met up with some friends along the way.

All in the Family • Model Paloma Elsesser has found a home away from home at Yany’s Beauty Salon in New York City.

Ink Spots • A permanent piece of body art is worth traveling for—which is why tattoo tourism has persisted for hundreds of years. These four shops are at the top of our dream itineraries.

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